Field economist. Complex markets since 2013. Africa and frontier Asia. The analysis that doesn't exist in reports — because it requires being there.
I've been operating in complex markets since 2013. Based in Nigeria. Not as a visitor, not as a consultant passing through on a two-week assignment. As a resident — running operations, building trade channels, navigating regulatory systems from the inside.
Over more than a decade I've worked across jurisdictions that most analysts only read about: West Africa, East Africa, frontier Asia. The kind of markets where the official data tells you one story and the street tells you another. Where distribution networks are invisible to outsiders, regulatory frameworks shift without warning, and the real competitive landscape has nothing to do with what's in the McKinsey deck.
My work sits at the intersection of field intelligence and economic analysis. I don't model markets from a distance. I walk them. I sit in the customs offices, I know the importers by name, I've watched supply chains form and collapse in real time. This is not a methodological choice — it's the only way to produce analysis that's actually useful in these environments.
Standard reports end where the complexity begins. My work starts there.
A research platform built on primary field data. Every article is grounded in customs databases, market surveys, direct interviews, and operational experience. The platform covers two clusters: Research maps economic structures of complex markets — distribution, logistics, trade flows, competitive dynamics. NeoGovt examines how state institutions interact with economic reality — and how often they work against the activity they claim to support.
Sub-Saharan Africa and frontier Asia. Markets where information asymmetry is the defining competitive variable — where what you know determines whether you survive, and what you don't know determines how much you lose.